Hi. I’m Tex.
I lead the Experience Strategy practice for Digitas North America, where we focus on identifying the kinetic insights that change behavior, build belief and help our clients create meaningful change.
I watched digital evolve and disrupt the world, and have been lucky enough to combine my passion for and education in music and storytelling with my experience in creating digital interfaces, content, communications and experiences to help brands and businesses invent the future on the fly.
I’ve worked at and consulted with companies that run the gamut from established - IBM, Bank of America, Aetna - to evolutionary - AKGA, R/GA, Fantasy Interactive.
I’ve gotten around. I’ve done the things. I’ve designed campaigns, helped build digital products and services, and helped companies work better together. I helped design a school and helped design a bus - somehow unrelated. I’ve led projects, I’ve led and grown teams, I’ve won and lost business and learned from both. I’ve helped create work that has won awards and have been published and spoken at conferences.
I’ve learned that a focus on behavior can help businesses and brands thrive and win the day.