Grew a nascent, siloed practice into a national superpower for one of digital's original pioneers.

• Led a national team of 20 experience strategists building digital, hybrid and in-person experiences for Visa, Goodyear, RaceTrac, Kellogg's, Victoria's Secret, Sephora and more.
• Brought experience practitioners across Strategy, Design and Technology from every office together for an experience summit, then wrote the agency-wide playbook for winning, scoping and running experience work.
• Turned Visa's 162 scattered web properties across 180+ countries into a 3–5 year north star and a roadmap of 60+ initiatives, built from conversations with 150+ stakeholders across B2B and B2C.
• Took Visa's Fortnite x NFL game off the screen and onto the Super Bowl floor, and brought Victoria's Secret's ICON launch to life with an AR lens in 526 stores.
• Reinvented RaceTrac's loyalty program and mobile app, delivering a roadmap and design system the internal team could keep evolving.
• Reimagined Memorial Sloan Kettering Giving's digital ecosystem to support a $5B fundraising goal, unifying fragmented sites, simplifying navigation and donation flows, and building a storytelling system that turns visitors into donors.
• Helped roll out Digitas AI, putting enterprise AI tools to work across strategy, design and content.

Defining digital products with the best in the game, and helping Gather make IBM a part of culture.

• Shaped product and positioning strategy for ByteDance's Lark Suite as it entered the US productivity market against Google and Slack, grounded in global user research.
• Helped launch iPondr, a new content platform for the BIPOC community.
• Made IBM Watson tangible and fun for ESPN Fantasy Football players, and extended the Grammys experience for music fans through Watson insights.
• Redesigned the digital toolkit for SBM, a building-services company that keeps campuses running for some of the world's biggest brands.

Helping H&R Block win back the people who'd gone it alone.

• Led strategy for "Better with Block," a national integrated campaign to win back DIY and competitor tax filers, featuring the brand's iconic "Lisa" character.

Helping R/GA SF become the special forces for the new economy.

• Led experience strategy for Grow with Google, helping small business owners navigate Google's tools through an experience designed to work like a tool, not a landing page.
• Shaped experience strategy for Fair, a new app-based car subscription startup, and for Nike's in-store content and storytelling.
• Rearticulated the mission and positioning for the R/GA SF office.

Using the customer journey to align campaigns, products and services.

• Designed the holiday the 501 deserves: Levi's 501 Day, a global always-on campaign that unified regional teams under one framework across in-store, social, ecommerce, concerts, parties and film.
• Designed Caterpillar's first direct-to-customer ecommerce experience, using field research with small operators in Richmond and Dallas to build a mobile-first way to find the right part fast.
• Helped set the stage for Audi's move to electric.

Helping brands and businesses evolve in real time.

• As part of Gather, joined the inaugural wave of strategists at IBM Design Studio, transforming a technology giant from the inside out.
• Helped lead IBM eSchool, teaching IBM's global marketers design thinking, content strategy and Agile, and served as product owner for its digital learning platform.
• Led marketing transformation and experience strategy for Aetna's iTriage, steering patients to the right level of care at the right time.
• Helped Steinway & Sons bring Elton John into every home.
• Other clients: Point72, Factory Labs, Gin Lane.

Making MINI feel like one brand everywhere you meet it.

• Led strategy for MINI USA across media, digital experience, CRM and loyalty, connecting every channel into one customer and brand experience.

Making a digital maverick into a heavy hitter.

• Grew from leading strategy to founding a new Product Strategy offering, and built its multidisciplinary team across product design, strategy and digital innovation.
• Helped Chobani manifest the promise of a transformative brand by designing their digital and social footprint, launching their children's brand Chobani Champions, designing Chobani Home (their internal collaboration and culture platform), and helping inform the design of the first-ever Chobani cafe.
• Helped design Spotify's first-ever ad units by treating them like products, designing experiences that were useful rather than intrusive.
• Helped create OneHP, a social, mobile-first platform connecting HP's global workforce.
• Reimagined the BMW owner's manual as BMW Genius, a premium, intuitive mobile app for new drivers.
• Architected GE healthymagination's digital presence, including the Morsel health app and partnerships with WebMD, Howcast and GOOD that drove millions of healthier actions across the brand's ecosystem.
• Other clients included McKinsey, Skittles, Shake Shack and more.

First hire at a digital start-up founded by Razorfish's original leadership.

• Helped build the digital content strategy practice, leading content, experience and brand strategy for W Magazine's luxury shopping platform W Desires, Nike's Sportswear brand launch and Microsoft Zune's editorial presence.
• Produced editorial and video content for sister publication Cool Hunting.

Communications design to empower global technology leadership.

• Led communications strategy for executive leadership in Global Trading Infrastructure, and launched new digital channels to reach teams at scale.

Helping transform the enterprise through digital design.

• Equipped bankers with the right tools to serve clients, through early digital transformation, UX writing and training in regulated environments.